Media & Press
Press resources and brand guidelines for ada — an independent culinary intelligence publication covering recipe engineering, food science, and kitchen methodology.
Press Inquiries
ada publishes in-depth culinary research, tested recipe ratios, and food safety data. We welcome inquiries about our testing methodology, ingredient science findings, and kitchen tool evaluations.
We aim to respond to all media inquiries within 2 business days. Please include the nature of your request, your publication or outlet, and any relevant deadlines in your message.
To reach our press team, use the press contact form below or send a general inquiry through our contact page.
Suggested coverage topics
- Recipe engineering methodology and ratio testing
- Food safety data tables and sourcing
- Culinary technique verification process
- Ingredient substitution science
- Kitchen tool evaluation criteria
Brand Usage Guidelines
When referencing ada in press coverage, citations, or other media, please observe the following guidelines.
Brand name
The brand name is ada — always lowercase, one word, no spaces or hyphens. Use this exact spelling and capitalization in all references including headlines.
Visual identity
ada uses a text-only wordmark. There is no graphic logo or icon mark. When displaying the brand visually, render the brand name in a clean sans-serif typeface at the weight and size appropriate for your layout.
Brand colors
The primary brand accent color is:
Typography
Tone of voice
Precise, scientific, practical. Technical cooking language grounded in reproducible results. Warm but data-driven.
Usage restrictions
Do
- Use the exact brand spelling: ada
- Reference the full domain when linking: ada.cooking
- Credit specific articles or tools by title and URL
- Use the accent color as the primary brand identifier
- Describe the publication using its stated vertical: Food & Recipe
Don't
- Alter the spelling, capitalization, or spacing of the brand name
- Use the brand name to imply endorsement of a product or service
- Incorporate the brand name into another product name or domain
- Apply visual effects, gradients, or shadows to the wordmark
- Fabricate or attribute quotes to team members without verification
Brand Color Palette
The complete color palette for ada. All values are from the live design system.
About ada
ada is an independent publication focused on food & recipe. We publish in-depth articles, free tools, and reference material — all accessible without account registration or paywalls.
The publication is part of a multi-domain network of specialized knowledge sites, each maintained to the same editorial and technical standards.
For a detailed overview of our mission, editorial process, and team, see the About page.
Press Contact
Use this form for press inquiries, interview requests, or media collaboration proposals. For general questions, visit our contact page.